Privacy Policy

Last updated: June 2026

This website is operated by Rive & Limn Ltd (“we”, “us” or “our”).

We respect your privacy and only collect the personal information we need to respond to enquiries, provide the Growth Map, improve our website and, where you have opted in, send occasional updates from Rive & Limn.

This Privacy Policy explains what information we collect, how we use it, and the choices you have.

1. Information we collect

We may collect the following information when you use this website:

  • your name
  • your email address
  • your company or brand name
  • your website or social media link
  • any information you choose to provide through our contact form or modal
  • your Growth Map answers and result
  • your marketing preferences, if you choose to opt in
  • technical information such as your IP address, browser type, device type, pages visited and how you use the website

We only collect information that is relevant to the way you choose to interact with Rive & Limn.

2. How we collect your information

We collect information when you:

  • submit an enquiry through the contact modal
  • complete the Growth Map
  • ask for your Growth Map to be sent to your inbox
  • opt in to receive occasional notes from Rive & Limn
  • email us directly
  • browse the website, where cookies or analytics are used

3. How we use your information

We use your personal information to:

  • respond to your enquiry
  • send your Growth Map result to you, if requested
  • understand what kind of support may be relevant to your enquiry
  • send occasional notes from Rive & Limn, if you have opted in
  • improve the website, content and user experience
  • keep basic records of enquiries and communications
  • comply with any legal or regulatory obligations that apply to us

We do not sell your personal information.

4. Our lawful basis for using your information

Under UK data protection law, we need a lawful basis to use your personal information.

We may rely on:

Consent — Where you opt in to receive marketing emails or occasional notes from Rive & Limn. You can withdraw your consent at any time.

Legitimate interests — Where we use your information to respond to enquiries, manage our relationship with you, improve the website, keep business records, and understand how people use our website.

Contract or steps before a contract — Where you contact us about working together and we need to use your information to discuss, prepare or deliver services.

Legal obligation — Where we need to keep or use information to comply with the law.

For email marketing, individuals usually need to actively opt in, for example by ticking an opt-in box. Consent should be clear, specific and easy to withdraw.

5. Growth Map data

If you complete the Growth Map, we may collect your answers and results.

We use this information to:

  • show your Growth Map result
  • send your result to your inbox, if you ask us to
  • understand what kind of issue you may be trying to work through
  • improve the Growth Map experience over time

If you choose to talk to us about your Growth Map, we may use your result to understand where the conversation should start.

The Growth Map is intended as a diagnostic guide. It does not create a client relationship unless we separately agree to work together.

6. Marketing emails

We will only send you marketing emails or occasional notes from Rive & Limn if you have opted in to receive them.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.

If you ask us to send your Growth Map to your inbox, we will use your email address to send that result. We will not add you to ongoing marketing emails unless you choose to opt in.

7. Cookies and analytics

We may use cookies and similar technologies to help the website work properly, understand how people use the site and improve the experience.

Cookies may collect information such as:

  • pages visited
  • time spent on the website
  • device and browser information
  • referral source
  • approximate location

Some cookies are necessary for the website to work. Others, such as analytics cookies, may only be used where you have accepted them.

You can control cookies through your browser settings or through any cookie banner or preference tool used on the website.

8. Who we share information with

We may share your personal information with trusted service providers who help us operate the website and communicate with you.

This may include tools used for:

  • website hosting
  • forms and surveys
  • email delivery
  • CRM or contact management
  • analytics
  • cloud storage
  • professional support such as legal, accounting or technical advice

Possible tools may include platforms such as Framer, Typeform, Brevo, Google Workspace, Google Analytics or similar providers, depending on the final setup.

We only share information where needed and expect our providers to handle personal data securely.

9. International transfers

Some of the tools we use may process or store information outside the UK.

Where this happens, we expect appropriate safeguards to be in place, such as UK-approved contractual protections or other lawful transfer mechanisms.

10. How long we keep your information

We only keep personal information for as long as needed.

As a guide:

  • enquiry information may be kept for up to 24 months after the last meaningful contact
  • Growth Map submissions may be kept for up to 24 months, unless you ask us to delete them sooner
  • marketing email records may be kept until you unsubscribe or ask us to remove your data
  • basic business records may be kept longer where needed for legal, tax, accounting or legitimate business reasons

We may delete or anonymise information sooner if it is no longer needed.

11. Your rights

You have rights under UK data protection law. These may include the right to:

  • access the personal information we hold about you
  • ask us to correct inaccurate information
  • ask us to delete your information
  • ask us to restrict how we use your information
  • object to certain uses of your information
  • withdraw consent where we rely on consent
  • ask for your information in a portable format, where applicable
  • complain to the Information Commissioner’s Office

You have an absolute right to object to direct marketing at any time.

12. How to contact us

If you have any questions about this Privacy Policy or how we use your personal information, contact us at:

  • Email: hello@rivelimn.com
  • Company: Rive & Limn Ltd
  • Registered address: 27 Old Gloucester Street, London, WC1N 3AX, UK
  • Company number: 17207964

13. Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve it by emailing hello@rivelimn.com.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

14. Changes to this policy

We may update this Privacy Policy from time to time.

The latest version will always be published on this page.